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+ | The Real Reason Your Client Service Training Fails to Deliver: A Honest Assessment | ||
+ | Throw out everything you've been told about customer care training. Over fifteen years in this industry, I can tell you that 90% of what passes for professional development in this space is complete rubbish. | ||
+ | Let me be brutally honest: your team already know they should be nice to customers. They understand they should smile, say please and thank you, and resolve complaints quickly. The gap is is how to manage the psychological demands that comes with working with challenging customers day after day. | ||
+ | A few years ago, I was working with a major telco company here in Sydney. Their customer satisfaction scores were terrible, and management kept pouring money at standard training programs. You know the type - mock conversations about greeting customers, learning company guidelines, and endless seminars about " | ||
+ | Total rubbish. | ||
+ | The real issue wasn't that staff didn't know how to be courteous. The problem was that they were emotionally drained from dealing with everyone else's frustration without any tools to guard their own wellbeing. Here's the thing: when someone calls to vent about their internet being down for the third time this month, they' | ||
+ | Most training programs completely ignore this mental dimension. Instead, they focus on basic skills that sound good in theory but crumble the moment someone starts yelling at your staff. | ||
+ | This is what really helps: teaching your team emotional regulation techniques before you even touch on client relations techniques. I'm talking about breathing exercises, boundary setting, and most importantly, | ||
+ | At that Sydney telco, we introduced what I call " | ||
+ | The results were incredible. Customer satisfaction scores rose by 37% in three months, but more importantly, | ||
+ | Here's another thing that drives me mad: the obsession with fake positivity. You know what I'm talking about - those workshops where they tell people to " | ||
+ | Absolute rubbish. | ||
+ | Clients can detect fake enthusiasm from a mile away. What they really want is genuine concern for their problem. Sometimes that means recognising that yes, their problem actually is awful, and you're going to do everything possible to support them sort it out. | ||
+ | I remember working with a big retail chain in Melbourne where management had mandated that each service calls had to begin with "Good morning, thank you for choosing [Company Name], how can I make your day amazing?" | ||
+ | Actually. | ||
+ | Picture this: you call because your expensive device stopped working a week after the guarantee expired, and some poor staff member has to act like they can make your day " | ||
+ | We eliminated that approach and replaced it with basic genuineness training. Train your staff to actually listen to what the customer is saying, recognise their concern, and then concentrate on practical solutions. | ||
+ | Customer satisfaction improved immediately. | ||
+ | Following all these years of consulting in this space, I'm convinced that the most significant issue with client relations training isn't the learning itself - it's the unattainable demands we place on front-line staff and the absolute shortage of company-wide support to resolve the fundamental problems of bad customer service. | ||
+ | Address those problems first, and your support training will really have a possibility to succeed. | ||
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